BAA WorldPoints and Lufthansa’s frequent flyer programme Miles & More today announced a new cooperation agreement which provides passengers with the opportunity to earn miles when they shop at BAA airports.
All Miles & More members travelling to and from the UK can earn WorldPoints when they shop at BAA’s UK Airports. From 1st December, once members have earned 250 WorldPoints on their airport shopping, they can exchange these for Miles & More award miles.
In addition, from early 2010, Miles & More members can redeem their miles for WorldPoints airport shopping vouchers which can be spent at the shops, bars and restaurants at BAA’s UK airports.
Says John Holland-Kaye commercial director at BAA, “'Our cooperation with Lufthansa Miles & More not only gives our WorldPoints members the chance to redeem their points for miles for flights on a further nine airlines, but also offers Miles & More members even more rewarding airport shopping. This is the first time airline loyalty programme members have been able to redeem their miles for airport shopping vouchers. We’re delighted to be a part of this great new way of rewarding passengers travelling through our airports.
For Carsten Schaeffer, managing director of Miles & More International, this partnership is a natural combination: “To maintain our position as one of the leading frequent flyer programmes offering our members the most extensive range of opportunities to collect and redeem miles, we are continually seeking ways to further expand the Miles&More product portfolio. Since we have a loyal and demanding UK customer base as well as extensive traffic from this region, the partnership with WorldPoints is the perfect enhancement of our Lufthansa activities in Great Britain.”
