Today, makeup artist to the stars, Charlotte Tilbury, announced that her eponymous, award-winning brand, Charlotte Tilbury Beauty, is continuing on its incredible, global beauty takeover by launching into the airport travel retail space, starting with London’s most iconic airport, Heathrow, in World Duty Free at Terminal 5.
In another momentous step for the brand, and for the first time ever, the 80 million annual travellers will be able to purchase Charlotte’s award-winning makeup and skincare before boarding their flights from the Europe’s busiest airport, through the World Duty Free store in Terminal 5.
“I am SO excited to finally launch my award-winning beauty brand in airport travel retail with World Duty Free, at one of the most iconic airports in the world!! I can’t wait to introduce even more women and men to my easy to choose and easy to use makeup and skincare. Whether you’re jetting off for a summer holiday, a business trip, or a weekend away with friends, there’s something for EVERYONE!!” Charlotte Tilbury
Fraser Brown, Retail Director at Heathrow said:
“We are delighted to be the first airport to welcome Charlotte Tilbury- another unique shopping offer for the thousands of passengers passing through Terminal 5 each year. Hosting the finest British brands at Heathrow is essential in our goal to deliver the best airport service and shopping experience in the world, and a lasting, positive impression of our country to our overseas visitors.”
“This agreement with Charlotte Tilbury is a world first, as our store will be the only location in airport travel retail worldwide, where customers can buy the much sought-after Charlotte Tilbury range. As the leading global travel retailer, we constantly strive to deliver the latest brands to our customers, and we’re delighted to be able to offer this iconic brand. The range will also include some exciting product offerings such as Beach Sticks and skincare sets, The Gift of Goddess Skin and Red Carpet Skin. We’re confident that the launch will be a great success.” Krista Suresh, Global Head of Beauty for Dufry
The new Charlotte Tilbury Beauty counter, situated at the front of the World Duty Free Beauty Hall, officially opened today, Friday 28th June. Bringing Charlotte’s expert Hollywood, red carpet and backstage secrets to life in Heathrow Terminal 5, the counter has been designed with the instantly recognisable rose gold, night crimson and old Hollywood inspired decor, which customers have come to know and love.
The counter will showcase Charlotte’s makeup and skincare products, including her famous Charlotte’s Magic Cream and the icon Pillow Talk alongside Charlotte’s iconic 10 looks wardrobe which is at the heart of the brand. One woman, 10 looks – like a wardrobe of little black dresses, these colour-curated, off-the-peg, ready-to-wear makeup looks show women how to match the right eyes, cheeks and lips as put together by Charlotte. Unique to the range, women can choose by personality, lifestyle & preference. All customers will have the chance to explore, play and shop at their leisure and discover her travel beauty tips and tricks.
Charlotte’s award-winning Beach Sticks, inspired by her childhood in the magical, bohemian Ibiza, will be exclusively retailed in World Duty Free at Heathrow Terminal 5 going forward, outside of CharlotteTilbury.com. The easy-to-use, creamy colour blushes create the ultimate summer radiant glow, the perfect accompaniment for any holiday beauty look.
On the day of launch, travellers leaving from London’s Paddington Station to head to Heathrow, will find Charlotte’s Team Tilbury cabin crew handing out her iconic Hot Lips stickers to place on their suitcases.
Notes to editors
For further information please contact PRUK@Charlotte.Tilbury.com
About Charlotte Tilbury MBE
British makeup artist and Chairman, President, Chief Creative Officer and Founder of Charlotte Tilbury Beauty, Charlotte Tilbury MBE, is a ground-breaking female entrepreneur and one of the most highly regarded and influential makeup artists of all time.
Over the past 27 years, Charlotte has distinguished herself as a true creative visionary and trail-blazer. As one of the fashion industry’s most in-demand beauty professionals, her impact on fashion and beauty has been significant and lasting.
Charlotte has forever changed the face of the global beauty industry by decoding her expertise into transformative makeup tricks and tools that are easy for everyone to use and to replicate.
Throughout her career, Charlotte has had a considerable effect on the way women and men across the world perceive themselves through the use of makeup and has been responsible for the creation of countless iconic beauty styles and trends. Charlotte believes that everyone, at every age, deserves to look and feel like the most beautiful version of themselves every day through the power of makeup.
Today, Charlotte is the UK’s most famous makeup industry export and continues to push boundaries with her award-winning, record-breaking eponymous makeup and skincare brand.
About Charlotte Tilbury Beauty
Charlotte Tilbury Beauty has revolutionized the face of the beauty industry by de-coding makeup application for every woman at every age with an easy-to-use, easy-to-choose, easy-to-gift range. The brand mission is to share the power of makeup, using Charlotte’s digital platforms and award-winning products, to show every woman how easy it is to look and feel like the most beautiful versions of themselves every single day. This hybrid skincare, makeup and perfume brand has won 240+ global industry awards to date and is recognized for challenging industry norms and bringing breakthrough innovation to market first. From the augmented reality “Magic Mirror” in Westfield and Covent Garden to the first ever Virtual Reality perfume experience starring Kate Moss, the ground-breaking ‘Hot Lips x Women for Women’ collaboration and the £1 million pledge to the charity, Women for Women International. This quintessentially British brand continues to rock the beauty world.
Charlotte Tilbury employs over 1000 people globally and is available to buy in over 67 countries via CharlotteTilbury.com, 200+ department store counters worldwide [UK, Canada, Germany, Ireland, Netherlands, Spain, USA, Hong Kong] and seven standalone stores: two in London, Los Angeles, two in Qatar, Dubai, Abu Dhabi and a two-story beauty wonderland in Kuwait, her largest store to date.
About World Duty Free
World Duty Free is a DUFRY company. Dufry AG (SIX: DUFN) is a leading global travel retailer operating over 2,300 duty-free and duty-paid shops in airports, cruise lines, seaports, railway stations and downtown tourist areas. Dufry employs over 30,000 people. The Company, headquartered in Basel, Switzerland, operates in 65 countries in all six continents. World Duty Free has stores in 27 airports across the UK
About London Heathrow
Heathrow is Europe’s largest airport and one of the world’s top international aviation hubs. As the UK’s global gateway, Heathrow welcomes more than 80 million passengers every year. The airport is home to more than 80 airlines and is Britain’s largest cargo port, helping to drive British trade growth by connecting the nation to more than 200 destinations around the world. Heathrow is currently ranked by passengers as the “Best Airport in Western Europe” for the fifth year running and the “Best Airport for Shopping” for 10 years in a row. Terminal 5 holds the title of the “World’s Best Airport Terminal” and is Heathrow’s busiest terminal with 32.8 million passengers flying through last year (210,723 flights).
