In Heathrow’s latest bid to drive growth in the UK’s great cities and regions, new advertisements featuring Leeds go live today across all the terminals at the UK’s only hub.
The six-week partnership with the Leeds City Region Enterprise Partnership is part of a year-long campaign seeking to drive foreign direct investment across all of the UK. It is a unique opportunity for Leeds to showcase why it is open for business and a great place to invest, work and live to the airport’s 22 million annual business travellers.
The Leeds City Region advertisements at Heathrow highlight the benefits the region offers to businesses, including its strength as the UK’s largest manufacturing centre and position as the largest financial centre outside London.
Serving more than 180 global destinations, Heathrow connects to Leeds Bradford Airport with 3 daily services transporting over 141,000 passengers annually between Yorkshire and the UK’s only hub.
Chairman of the Leeds City Region Enterprise Partnership Roger Marsh OBE said:
“Leeds City Region is the UK’s largest economic centre outside London with the ambition to become the growth engine of the North, for the benefit of the nation.
Attracting substantial new investment and developing trade links with markets worldwide is central to our plans so I’m pleased that Heathrow and the government are backing our region through this campaign.
As an important gateway globally for business, trade and tourism, Heathrow plays a key role in supporting our region’s prosperity and I welcome this opportunity to showcase our strengths to the millions of people who pass through the airport every week.”
Heathrow CEO John Holland-Kaye said:
“As the UK’s only hub airport, Heathrow is our front door for global investors. I hope that by encouraging them to visit and invest in Leeds, we can help to grow businesses and create jobs in the region.”
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Notes to Editors:
- Over the past year, Heathrow has committed over £7 million worth of advertising at the airport to promote both tourism and foreign direct investment across the whole of the UK
- In 2014-15, there were 1,773 FDI projects in the UK creating or safeguarding 111,361 jobs (UKTI)
- Heathrow is partnering with organisations across the UK on this initiative including:
- North East LEP
- Invest Northern Ireland
- Leeds City Region LEP
- Glasgow City Marketing Bureau
- West of England LEP
- Each participating city or region has been offered £500,000 worth of advertising space over a six-week advertising burst across digital platforms in all Heathrow terminals, prime poster locations at the airport and exhibition space in arrivals halls. The North East, Northern Ireland, Leeds, Glasgow, Cardiff and Bristol will all feature in the campaign.
About the Leeds City Region Enterprise Partnership:
The Leeds City Region Enterprise Partnership, also known as The LEP, is a private and public sector partnership, working to stimulate business growth across the Leeds City Region.
The international team of Leeds City Region Enterprise Partnership is charged with driving jobs, growth and productivity across inward investment and trade in the city region.
OUR VISION: To unlock the potential of the City Region, developing an economic powerhouse that creates jobs and prosperity
OUR MISSION: By acting as a bridge between government and business, we will help businesses to unlock their potential, attracting and retaining the best talent to the City Region and building its profile nationally and internationally
Further information about the international team is available at: www.investleedscityregion.com
