Heathrow has today confirmed it will partner with city regions across the UK to offer £3 million worth of advertising space across all terminals at the UK’s only hub airport.
With over 22 million annual business travellers connecting to more than 180 destinations, the campaign seeks to increase foreign direct investment in Britain’s regions and is a unique opportunity for the participating areas to showcase why they are open for business and great places to invest, work and live.
The six participating city regions will each receive six weeks of advertising across digital platforms throughout all of Heathrow’s terminals, prime poster locations and exhibition space in arrivals halls. The North East will be the first to feature when the campaign launches on the 18th May, followed by Northern Ireland, Leeds, Glasgow, Cardiff and Bristol.
Heathrow CEO John Holland-Kaye said:
“As the UK’s only hub airport, Heathrow is our front door for global investors. I hope that by encouraging them to visit and invest in our great cities, we can help to grow and rebalance the British economy.”
Notes to Editors:
- In 2014, there were 1,773 FDI projects in the UK creating or safeguarding 111,361 jobs.
- Heathrow is partnering with organisations across the UK on this initiative including;
- North East LEP
- Invest Northern Ireland
- Leeds City Region LEP
- Glasgow City Marketing Bureau
- West of England LEP
- Each participating city region has been offered £500,000 worth of advertising space over a six-week advertising burst across digital platforms in all Heathrow terminals, prime poster locations at the airport and exhibition space in arrivals halls
