- New artwork campaign launched at airport
- £200,000 of advertising space to show a welcoming London
- Almost 10 million passengers are expected to see the artwork over six weeks
The Mayor of London, Sadiq Khan, has hailed a bold display of #LondonisOpen artwork newly on show at Heathrow. The now-iconic David Shrigley art will be featured at the airport over the next six weeks.
The first Heathrow #LondonisOpen campaign, worth an estimated £200,000 of advertising space, has been donated by the airport to the Mayor’s campaign to show that London is united and ready to welcome the world, for both business and leisure.
Almost ten million passengers from across the world will see the artwork as they make their way through Heathrow, including over the busy Easter travel period.
The new artwork was launched at Heathrow on Monday by Deputy Mayor for Culture and Creative Industries, Justine Simons and Heathrow Chairman Lord Deighton.
Heathrow Chief Executive John Holland -Kaye said:
“Heathrow's global connections help make London a world city. Our support for #LondonIsOpen will show millions of international passengers that London is the best place in the world to visit, to do business and to live. ”
The Mayor of London Sadiq Khan said:
“I’m delighted that Heathrow has joined with us to show millions of passengers from across the world that London Is Open. We’ve been spreading our message of welcome ever since the referendum, and now more than ever it is vital that we unite behind that. London remains the best place in the world for business and tourism, and it will stay that way.”
Notes to Editors:
Heathrow is the UK's hub airport, home to more than 80 airlines, connecting to more than 180 destinations. Every year, Heathrow welcomes over 70 million passengers with a commitment to 'making every journey better.' Following an investment of more than £11 billion over the last 10 years, passengers have now voted Heathrow the 'Best Airport in Western Europe' three years in a row, and 'Best Airport for Shopping' eight years in a row.
#LondonIsOpen will show the world that London remains entrepreneurial, international, and full of creativity and possibility, while reassuring the more than one million foreign nationals who live in London that they will always be welcome, and that any form of discrimination will not be tolerated. The Mayor is urging all Londoners, organisations and businesses to show their support for the #LondonIsOpen message via social media, through other creative ways. The starting idea for the campaign is built around London opening its doors to welcome people in, and will encourage people to use this as a platform for their own contributions. A film of famous locations opening their doors has been produced https://youtu.be/ErLq9nir41E.
For more information on the #Londonisopen campaign please visit: https://www.london.gov.uk/about-us/mayor-london/londonisopen