In Heathrow’s latest bid to drive growth in the UK’s great cities and regions, new advertisements featuring Bristol & Bath go live today across all the terminals at the UK’s only hub airport.
The six-week partnership with Invest Bristol & Bath is part of a year-long campaign seeking to drive foreign direct investment across the UK. The campaign gives Bristol & Bath a unique opportunity to showcase why the region is a great place to invest, work and live to the airport’s 22 million annual business travellers. The advertisements at Heathrow highlight the region’s strength in virtual reality, animation and robotics and position as a world-class destination for innovation and creativity.
Serving more than 180 global destinations, Heathrow is already the West of England’s gateway to the world. New surface access improvements – including Western Rail Access which will cut journey times to Bristol by half an hour when it comes online in the next decade – will further boost inward investment and tourism to the region.
Matthew Cross, Director of Investment at Invest Bristol & Bath said:
“Bristol and Bath has the strongest core city regional economy in the UK. Our particular strengths in high technology and innovative businesses are attracting major national and international players to locate here as well as events like VR World Congress. This campaign at Heathrow is an important opportunity to showcase our capabilities to the major global industry leaders that pass through its doors each day.”
Heathrow CEO John Holland Kaye said:
“As the UK’s only hub airport, Heathrow is our front door for global investors. I hope that by encouraging them to visit and invest in Bristol & Bath, we can help to grow businesses and create jobs in the region.”
Notes to editors:
Invest Bristol & Bath
Invest Bristol & Bath is the investment promotion agency for the Bristol and Bath region, part of the West of England Local Enterprise Partnership and supported by all four local authorities in the region. It supports foreign direct investment, UK national companies and those companies already in the region as they grow and expand with hands on advice and intelligence.
The Bristol & Bath region is one of the UK’s most balanced and successful economies. The highly skilled, diverse workforce contributes to a thriving and extensive, connected business base. The aerospace, micro-electronics, communications, creative, financial and professional services clusters all make globally significant impacts on innovation, leadership and productivity.
Invest Bristol & Bath supports foreign direct investment, UK national companies and those companies already in the region as they grow and expand with hands-on advice and intelligence, including introductions to key local influencers, support in finding a suitable property and recruitment-related advice. The Invest Bristol & Bath team also undertakes trade missions to global markets as part of its efforts to attract companies to the region.
In 2014-15, there were 1,773 FDI projects in the UK creating or safeguarding 111,361 jobs (UKTI).
Heathrow is partnering with organisations across the UK on this initiative including:
- North East LEP
- Invest Northern Ireland
- Leeds City Region LEP
- Glasgow City Marketing Bureau and Invest Glasgow
- West of England LEP
- Invest Bristol & Bath
Each participating city or region has been offered £500,000 worth of advertising space over a six-week advertising burst across digital platforms in all Heathrow terminals, prime poster locations at the airport and exhibition space in arrivals halls. The North East, Northern Ireland, Leeds, Glasgow, Cardiff and Bristol will all feature in the campaign.