In Heathrow’s latest bid to drive growth in Britain’s great cities, 10 new animated images featuring North East businesses go live across all the terminals at the UK’s only hub.
The North East is the launch partner in the year-long campaign which seeks to increase foreign direct investment across all of Britain. It is a unique opportunity for the North East to showcase why it is open for business and a great place to invest, work and live to the airport’s 22 million annual business travellers.
The 10 North East businesses which are featured underline the North East’s strength in education and advanced manufacturing and include:
University of Sunderland
Port of Tyne
South Tyneside College
North East Local Enterprise Partnership Chair Paul Woolston said:
“We are delighted to be launching this fantastic opportunity to showcase North East England to an international audience.
"The North East has a great story to tell - not only do we have the fastest growing economy in England, but we are also the only net exporting region in England. Through the campaign we have captured the breadth of our expertise and our investment in skills and innovation as we continue to drive forward growth to meet our ambition of creating more and better jobs."
Heathrow CEO John Holland-Kaye said:
“As the UK’s only hub airport, Heathrow is our front door for global investors. I hope that by encouraging them to visit and invest in the North East, we can help to grow businesses and create jobs in the region.”
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Notes to Editors:
Over the past year, Heathrow has committed over £7 million worth of advertising at Heathrow to promote both tourism and foreign direct investment across the whole of the UK
Serving more than 180 global destinations, Heathrow connects to Newcastle International Airport with five daily services transporting almost 500,000 passengers annual between the North East and the UK’s only hub
In 2014, there were 1,773 FDI projects in the UK creating or safeguarding 111,361 jobs
Heathrow is partnering with organisations across the UK on this initiative including:
North East LEP
Leeds City Region LEP
Glasgow City Marketing Bureau
West of England LEP
Each participating city region has been offered £500,000 worth of advertising space over a six-week advertising burst across digital platforms in all Heathrow terminals, prime poster locations at the airport and exhibition space in arrivals halls. The North East is the first to feature and will be followed by Northern Ireland, Leeds, Glasgow, Cardiff and Bristol
About the North East Local Enterprise Partnership:
The North East Local Enterprise Partnership is creating more and better jobs for everyone by working with partners to deliver the North East Strategic Economic Plan
It is business led and chaired by former PwC Senior Partner Paul Woolston
It covers County Durham, Gateshead, Newcastle, North Tyneside, Northumberland, South Tyneside and Sunderland
For more information on the North East LEP please visit www.northeastlep.co.uk
The campaign to select the images representing businesses in the North East was launched by the North East Local Enterprise Partnership at the beginning of April. All entries can be viewed on the group’s Pinterest page
Four judges from North East LEP Board and Executive Team, North East Combined Authority and Northern Film and Media chose the final images