- Heathrow’s newest advertising campaign, titled ‘First Flight’, encourages us to marvel in the magic of flight
- Heathrow celebrates its 70th anniversary and looks forward to another 70 years of first flights
- Advert set to ‘When I Live My Dream’ by David Bowie, from his debut 1967 album.
Heathrow has today launched its first ever television campaign ‘First Flight’ to celebrate 70 years of flight at the airport. Set to David Bowie’s ‘When I Live My Dream’, the airport’s advert tells the story of the magic of a journey as seen through the eyes of a 5-year-old girl with her companion, Owly. On the girl’s journey from home, through the airport and then onto a flight with her treasured suitcase at her side, Harriet marvels at the magic all around her. The advert ends with the line ‘To the next 70 years of first flights’.
The advert launches on the airport’s social media channels today and will then feature on TV for the first time on Thursday 21st July during the first break of Emmerdale on ITV.
In honour of Heathrow’s 70th anniversary, Qantas is offering 70 people the chance to win ‘The Ultimate Trip’: a five-night stay in Sydney, Australia, travelling from Heathrow on the award-winning Qantas A380. Travellers are invited to share their favourite Heathrow memory – from amusing anecdotes to heart-warming tales – to be in with a chance to win one of 35 pairs of tickets available* at stories.heathrow.com.
Heathrow’s CEO John Holland-Kaye said: ‘Heathrow has been proudly connecting the UK to the rest of the world for 70 years. Our campaign subtly celebrates the work that goes on behind the scenes by more than 400 organisations to make flight possible at Heathrow. The story is told through the eyes our heroine who sees the result of the airport team’s work as touches of magic throughout her journey with Heathrow.’
Havas London’s Executive Creative Director Ben Mooge said: ‘We've seen so many stories that have started and ended at Heathrow over the last 70 years; from the Beatles departing for America to Princess Elizabeth landing as our Queen.
But just as importantly, every day Heathrow starts another of its millions of personal journeys, so we wanted to bring to life a small but universal one - the story of a little girl taking her bag on a first ever flight.’
This message will be amplified beyond the TV campaign through a range of channels including press outdoor through a partnership with Absolute Radio Sponsorship.
First Flight, and the 70th anniversary campaign has been created by advertising agency Havas. It is directed by DOM&NIC through Outsider Productions. The campaign with media planning and buying by Carat begins with video on demand spots on ITV, All4, Sky Media and STV.
The ad can be viewed on the Heathrow YouTube channel.
The owl bag featured in the television advert will be available to passengers at Heathrow in Terminal 2’s John Lewis.
Now in its 70th birthday year, Heathrow is the UK’s hub airport, home to more than 80 airlines connecting to more than 180 destinations. Every year Heathrow welcomes over 70 million passengers with a commitment to ‘making every journey better’. Following an investment of more than £11 billion since 2004, passengers have voted Heathrow the ‘Best Airport in Western Europe’, ‘Best Airport Terminal’ for Terminal 5 and ‘Best Airport for Shopping’ 7 years in a row.