The number of visitors to our high-street is falling with bargain hunters citing crowded stores (70 per cent), items being out of stock (51 per cent), constant queuing (42 per cent) and messy piles of clothes (37 per cent) as their most hated high-street grievances.
In fact, we spend a whopping 24.5 days – close to a month – of our lifetime battling against other shoppers on the hunt for that perfect find, according to Heathrow’s new study.
With passengers spending £1.8 billion per year on perfumes, clothing, scarves, sunglasses, jewellery, watches, bags and small leather goods from 140 brands, Heathrow has mined its wealth of retail insight to unearth a new breed of social media shopper. The hub airport’s new study shows that 21st Century sartorialists value social media as one of their most frequently used sources of fashion inspiration turning to Facebook (54 per cent) and Twitter (24 per cent) for style tips rather than Pinterest (22 per cent), Instagram (20 per cent) or YouTube (19 per cent).
Ditching the traditional Spring/Summer and Autumn/Winter wardrobe refresh, we also now flex our seasonal style muscles around three times a year (2.8 average) craving an added fashion fix during the long summer months and holiday period.
Whether it’s online or in person, one thing about our changing shopping habits remains consistent, we still can’t make a purchase without asking others what they think (26 per cent).
Fusing on and offline, Heathrow has introduced the world’s first personal shopping lounge in an airport, which is available for all passengers flying through Heathrow, irrespective of their class of travel. Customers booking an appointment in advance can enjoy individually tailored appointments with an accredited stylist in Heathrow’s dedicated suite, all completely free of charge.
With an expert team speaking a combined 38 languages between them, Heathrow’s international personal shopping team bring together a curated selection of products from over 400 outlets in a comfortable and private consultation suite.
Max Vialou-Clark, Retail Director at Heathrow said, “Our shopping habits are evolving, we’re now looking for that quick fashion fix more often, more socially connected and with a more bespoke or personal feel. As a result of these trends, we’ve launched our Personal Shopping Lounge for the 73 million passengers a year that pass through our doors. Now everyone can enjoy VIP treatment, whether you’re a business traveller on the go or are just hunting for that perfect gift.”
Complimentary appointments available, via heathrow.com/personalshopper.
22,000 respondents polled. Average number of clothes shopping trips each year (excluding online) = 20. Average number of time spent “battlng against other shoppers” each shopping trip = 22 minutes. Average life expectancy in the UK for 2014 = 81 years.
Heathrow offers complimentary Personal Shopping for customers looking for a personal touch. Bringing together over 400 outlets at the airport, passengers can book a bespoke consultation with an accredited stylist either ahead of time or on arrival at Heathrow. The Personal Shopping team is on hand from the first to the last flight to offer assistance in 38 languages. Whether you need help putting together a new look for a special occasion, are on the hunt for that perfect travel accessory or need some gift ideas for that special someone, our team are always ready to lend a helping hand. heathrow.com/personalshopper
Personal Shopping Lounge
A worldwide first, Terminal 2 will feature a dedicated lounge where passengers can browse, try and purchase a specially curated selection of products in a comfortable and private consultation suite. Matching the variety and quality of London’s most iconic shopping districts – Bond Street, Piccadilly Arcade, Regent Street, Knightsbridge – Heathrow’s exclusive Personal Shopping service gives customers access to more than 140 brands bringing together Chanel, Gucci, Dior and more, all in one place. The lounge also has free Wi-Fi and a information display screen so passengers are kept up-to-date with the latest flight details.