Heathrow press releases

24 July, 2013

FRAE pop up opens in time for summer getaway

FRAE Frozen Yoghurt Pop up, T5

FRAE yoghurt is created on a dairy farm in North Wales and shipped to the temporary residency in the 200 square foot shop situated on the upper level. FRAE currently operates 6 other stores across London in sought after locations, such as on the King’s Road and their newest store in One New Change, St Paul’s.

Founders Donald Murray and Martyn Pollock stumbled upon frozen yogurt in New York whilst craving a healthy, refreshing snack and immediately saw the potential of this product in the UK. The word ‘FRAE’ itself means "from" in old Scots, is firstly a subtle, playful reference to the origin of the founders but more specifically a direct, serious reference to the impeccable sourcing of the dairy ingredients used in the product.

TRG Concessions is one of the leading operators of restaurants, bars and coffee shops in the UK's busiest airports. Nick Ayerst, Managing Director, has commented:

“We are delighted to work with such an inspiring brand as FRAE, due to their natural and fresh ethos that runs throughout everything they do. They are a company with a refreshingly healthy conscience which we felt suited Heathrow’s commitment to delivering the best to their customers perfectly.”

Muriel Zingraff-Shariff, Heathrow’s Retail Director also commented:

Summer brings a wonderful feeling of excitement to Heathrow as families prepare for their holiday together. I am delighted that FRAE and TRG have worked together and joined us in time to get thousands of summer breaks off to a great start through this latest pop-up in Terminal 5.’

Donald Murray, co-founder of FRAE commented:

"We are thrilled to bits that passengers travelling through Terminal 5 will now have the opportunity to try their first FRAE! Our farm made frozen yogurt will provide the perfect healthy, refreshing treat to complement all the holiday excitement!"

For further information, please contact:

Nick Ayerst, Managing Director, TRG Concessions - 020 3117 5271

Donald Murray Jr., Co-founder, FRAE - donald@frae.co.uk


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