Home and body cosmetic brand Rituals has this week opened its first airport store at Heathrow Terminal 4.
The 45m² outlet will offer passengers a wide range of premium products designed to transform everyday routines into more meaningful rituals – from nourishing face and body creams to pure tea, scented candles and gemstone make-up.
Founded in 2000 by Raymond Cloosterman, the Netherlands-based brand is currently available in ten countries worldwide and has more than 100 stores and around 250 shop-in-shops in cities including Berlin, Prague, Lisbon and London. Inspired by authentic Eastern rituals, all the products are made using the highest quality ingredients and state-of-the-art technology.
Says Cloosterman: “Rituals aims to be a ‘journey for the senses’ so where better to open a store than at Heathrow, one of the world's busiest and best-connected international airports. With a passion for making the ordinary, extraordinary, the store will offer passengers a peaceful haven where they can sample our products, enjoy a hand massage or have their make-up done whilst sipping a cup of white tea.”
The launch of Rituals in Terminal 4 follows the unveiling of the airport building’s new look retail offering after a £200 million terminal redevelopment programme. As well as the first ever airport Cath Kidston store, Terminal 4 now boasts premium fashion brands including Jimmy Choo and Etro amongst others.
Brian Woodhead, retail concessions director added, “Rituals has built a strong and loyal following since its first store opened in 2000 so we are delighted to be able to offer its much-admired range of home and cosmetics to our passengers. We are continually looking at ways of enhancing people’s experience at Heathrow and believe this latest premium addition in this stand-out terminal will deliver a service that works in harmony with passengers’ needs and meets our long-term commitment of making every journey better.”